How to create a great brand name | Jonathan Bell

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The first secret of great design | Tony Fadell

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

Zero Equals One: Creating A Business From Nothing | Riley Csernica | TEDxCharleston

Riley Csernica makes entrepreneurship a simple equation, especially for young adults. The 24-year-old biomedical engineer explains how she co-founded a medical brace device company to create a job she would love. Through her own experience, shared with candor and humor, Csernica demonstrates how her sense of accomplishment and what she has learned along the way far exceed anything she would have gotten from an entry-level job out of college. In just a few short years, Riley Csernica earned three degrees and started a company with her Clemson classmate Chelsea Ex-Lubsekie. With her Mom's blessing, an MBA, plus two degrees in biomedical engineering, Csernica became an inventor and entrepreneur. Taking the design from a class project, Csernica and her partner worked with athletic trainers, orthopedic surgeons and patients to advance the shoulder brace device, developing an effective and revolutionary design. When Csernica isn't developing future designs, she is involved with local community groups to support youth entrepreneurship. tarianorthotics.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

▸ [FREE] 🔥FREE BOOK: "The YouTube Success Formula" Discover The 31 Tactics To Start A Six Figure YouTube Channel From SCRATCH | https://tinyurl.com/ybjfs2e2 ► Free 11 Questions to Change Your Life http://refusingtosettle.com WATCH PART II HERE: https://youtu.be/RzySC4hmlIs Stop settling start living Clark ____________________ How to Sell A Product so That People MUST Buy - 4 P's Method Promise In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video. Picture If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on. Proof I use this SAME method every video. In fact, what you’ve been watching this entire minute IS the method I’m going to teach you. Still watching? Proof it works and has held your attention this long. Credit for this goes to Mike Del Ponte on the Social Triggers Podcast. The 4 P’s Method. Want to learn how to sell yourself using video marketing? Get the YouTube Success Formula ebook Kindle Edition for ONLY $2.99 Inside you’ll discover….. ►How to grow your YouTube Channel 5-year worth in 5-months ►How to make 10 x the money you’re currently making on AdSense ►The secret to getting discovered on YouTube and creating videos your fans can’t stop watching. Click Here for Instant Access ► http://amzn.to/2j86PRU ★★★ The 4 P's ★★★ Content: The 4 P’s 1. Promise Short punchy ONE line about what you want to give them. EX: Ad — hook in first 5 sec or other 60 doesn’t matter. EX: Movie — hook in the first scene! MY EX: Teach you how to sell so good people will pull out wallet and say “TAKE MY MONEY” 2. Picture We buy with our emotions. We rationalize with logic. A feature is great, but give me BENEFITS. What will this DO in my life for me? 3. Proof Apple story graphic designer. Don’t TELL ME. SHOW me. This method: Look in the description of this video. I’ve included my entire word for word outline. 4.Pitch Now we’re current with where you’re watching and I’m talking. It’s time for me to close this video with last P: The Pitch. What is your call to action? If you’re watching this, you know about the pitch. This is where people focus all energy on learning. Skip first 3 P’s. EX: Every email has ONE CTA for best click-throughs. Because people overwhelmed with options, won’t choose any. ONE thing want them to do? Principles to include Scarcity, My Pitch So here’s my pitch to you: If you got this far — like this video. Share this video with someone who you’ve spoken about sales or persuasion with. Want to Be Coached By Me? Ready to take your business or YouTube channel to the next level? To apply for business coaching send me an email: clark@refusingtosettle.com (serious applicants only) Video Gear I Love: YouTube Success Formula ► http://amzn.to/2j86PRU TubeBuddy ► http://bit.ly/2jJkAH7 Canon T5i ► http://amzn.to/2iMx390 Canon G7x ► http://amzn.to/2iibYXJ Video Mic ► http://amzn.to/2ihZf7D Studio Backdrop ► http://amzn.to/2jBiBk1 Studio Lighting ► http://amzn.to/2jcFgGR External Hard Drive ► http://amzn.to/2jBdb8H Memory Card ► http://amzn.to/2jBgyN9 Connect With Me On Social: Blog ► http://www.refusingtosettle.com Twitter ► http://bit.ly/2h0TzO3 Facebook ► http://bit.ly/2fYn9lG Instagram ► http://bit.ly/2gFW0Cr Snapchat ► http://bit.ly/2gOyZ0p iTunes Podcast ► http://apple.co/2gMKcRz My Products & Courses The Ultimate Guide to Keeping A Journal ► http://www.mybestjournal.com YouTube Success Formula (Kindle) ► http://amzn.to/2j86PRU Gear & Resources I Recommend ► http://refusingtosettle.com My Hair Company ► http://kegleyco.com ✔ SOURCES ✔ Videos: "Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC "City Night” by Videovo [Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M [NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI [brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M [AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI #RefusingtoSettle

16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/

Inside the mind of a master procrastinator | Tim Urban

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on, before we run out of time. For more from Tim Urban, visit Wait But Why: http://www.waitbutwhy.com/ TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD...

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

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